Comments on: The Rise and Rise of (red bull) Product Placement http://blog.robotapple.com/2008/08/the-rise-and-rise-of-product-placement/ Technologically Enabled Simian Fri, 09 Jul 2010 11:16:31 +0000 hourly 1 http://wordpress.org/?v=3.0 By: AH http://blog.robotapple.com/2008/08/the-rise-and-rise-of-product-placement/comment-page-1/#comment-69 AH Mon, 01 Sep 2008 02:10:12 +0000 http://blog.robotapple.com/?p=116#comment-69 Actually I think the Apple thing is a bit different. I've noticed throughout time that computers and computer programs in movies have been customised to look unlike the stuff most people use every day - completely different UIs, mods, skins, odd cases, etc. So I think more and more Apple products are used <i>because</i> fewer people use them in real life, but obviously they still look realistic (because they are real, obviously). Product placement is really interesting, from a commercial perspective, and also because it contributes so much to the dating of a film/book/etc. And also because sometimes it can be a sort of short-hand for the creators - sometimes this is simply sloppy, sometimes it's a valuable insight especially for an audience who's in tune. Actually I think the Apple thing is a bit different. I’ve noticed throughout time that computers and computer programs in movies have been customised to look unlike the stuff most people use every day – completely different UIs, mods, skins, odd cases, etc. So I think more and more Apple products are used because fewer people use them in real life, but obviously they still look realistic (because they are real, obviously).

Product placement is really interesting, from a commercial perspective, and also because it contributes so much to the dating of a film/book/etc. And also because sometimes it can be a sort of short-hand for the creators – sometimes this is simply sloppy, sometimes it’s a valuable insight especially for an audience who’s in tune.

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