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<channel>
	<title>Robot Apple Monkey Blog</title>
	
	<link>http://blog.robotapple.com</link>
	<description>A robotic monkey and his take on stuff</description>
	<pubDate>Tue, 06 Jan 2009 05:07:22 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.1</generator>
	<language>en</language>
			<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/robotapple" type="application/rss+xml" /><item>
		<title>Available for $30m pitches …</title>
		<link>http://feeds.feedburner.com/~r/robotapple/~3/409076224/</link>
		<comments>http://blog.robotapple.com/2008/10/available-for-30m-pitches/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 08:58:28 +0000</pubDate>
		<dc:creator />
		
		<category><![CDATA[Generic]]></category>

		<guid isPermaLink="false">http://blog.robotapple.com/?p=141</guid>
		<description><![CDATA[Vodafone Australia was taking pitches from ad agencies for a $30 million. Twitter user SilkCharm created The Twitter Agency, a collective of twitterati putting their heads together and offering up Twitter-focussed marketing strategies.
Check it out - The Twitter Agency.
]]></description>
			<content:encoded><![CDATA[<p>Vodafone Australia was taking pitches from ad agencies for a $30 million. Twitter user <a href="http://twitter.com/SilkCharm">SilkCharm</a> created The Twitter Agency, a collective of twitterati putting their heads together and offering up Twitter-focussed marketing strategies.</p>
<p>Check it out - <a title="The Twitter Agency" href="http://twitteragency.com">The Twitter Agency</a>.</p>
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		<feedburner:origLink>http://blog.robotapple.com/2008/10/available-for-30m-pitches/</feedburner:origLink></item>
		<item>
		<title>Unattended</title>
		<link>http://feeds.feedburner.com/~r/robotapple/~3/380057561/</link>
		<comments>http://blog.robotapple.com/2008/09/unattended/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 01:17:47 +0000</pubDate>
		<dc:creator />
		
		<category><![CDATA[Tech]]></category>

		<category><![CDATA[broadband]]></category>

		<category><![CDATA[isp]]></category>

		<guid isPermaLink="false">http://blog.robotapple.com/?p=123</guid>
		<description><![CDATA[As tasks get longer / more complicated, I find myself leaving things unattended a lot. Software installs are a good example of something that are often left alone. In this regard, most installers are decent about getting the meaty info up front, and then just churning away on their own.
One of the things I&#8217;ve been [...]]]></description>
			<content:encoded><![CDATA[<p>As tasks get longer / more complicated, I find myself leaving things unattended a lot. Software installs are a good example of something that are often left alone. In this regard, most installers are decent about getting the meaty info up front, and then just churning away on their own.</p>
<p>One of the things I&#8217;ve been after lately, thanks to blowing my download quota last month and being shaped to 64kbps for eight days, is scheduling downloads to run in the 1am-7am &#8220;off-peak&#8221; time. But this is not an easy thing to do &#8230;</p>
<p>Take iTunes. It checks for podcasts, and starts downloading them. But it has no scheduling ability, it just goes for it. You can pause, but then how do you resume? My solution was Quicksilver, and the handy &#8220;run at&#8221; command. So I queued up all the downloads, quit iTunes and then had Quicksilver re-launch it at 1am and the downloads all kicked off. In Windows, the Task Scheduler will do the same thing for you. I could&#8217;ve done something similar by pausing them and having an applescript resume them at 1am, but again it would&#8217;ve had to have been started by a third party program. I want scheduling in iTunes, but at least since iTunes doesn&#8217;t ask any questions, this is very easy to kick off and leave unattended.</p>
<p>Now take something from Blizzard. They&#8217;ve released the teaser cinematic for their latest World of Warcraft expansion, Wrath of the Lich King. I wanted to download the HD trailer, and they offer a customised bittorrent client called the Blizzard Downloader specifically for the purpose. Brilliant. I started it up, selected the save location, then once it had allocated the space and created the partial download, I closed it. Now just because I always like to test these things, I had Quicksilver open the downloader again after a delay, just as I would if I was scheduling it for post-1am. It opens up &#8230; and asks for the save location again. Fails the unattended check. What&#8217;s worse - when I chose the same location, it didn&#8217;t resume, it overwrote.</p>
<p>Sticking with the gaming side of things - the Warhammer Online client also requires authentication before you can patch. Perhaps this is because at the moment it&#8217;s a beta, and you need to accept the beta test agreement every time you log in, but it&#8217;s still incredibly frustrating, especially since beta games patch frequently, and are often relatively large patches too.</p>
<p>Sure, there are other issues at play here. If Australian ISPs weren&#8217;t so damn stingy, we wouldn&#8217;t be so focussed on off-peak time. But for now, it&#8217;s what we have to work with, so it would be nice if software was obliging!</p>
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		<item>
		<title>The Perils of Spending Money</title>
		<link>http://feeds.feedburner.com/~r/robotapple/~3/377636276/</link>
		<comments>http://blog.robotapple.com/2008/08/the-perils-of-spending-money/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 01:30:23 +0000</pubDate>
		<dc:creator>Joe Robot</dc:creator>
		
		<category><![CDATA[Generic]]></category>

		<category><![CDATA[apple]]></category>

		<category><![CDATA[cycling]]></category>

		<category><![CDATA[d80]]></category>

		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://blog.robotapple.com/?p=104</guid>
		<description><![CDATA[I&#8217;ve always been a firm believer that when you&#8217;re buying something that you intend to use a lot and/or keep for a significant period of time, buy the best that you can afford, rather than taking the cheap option. I think that ultimately, you get more out of the item itself, and you also can [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve always been a firm believer that when you&#8217;re buying something that you intend to use a lot and/or keep for a significant period of time, buy the best that you can afford, rather than taking the cheap option. I think that ultimately, you get more out of the item itself, and you also can often save on replacements/repairs since cheap options don&#8217;t have such a good lifespan.</p>
<p>To put this in context &#8230; in the past 12 months I&#8217;ve bought a new bike (<a title="Kona Dew Deluxe 08" href="http://www.konaworld.com/08_dewdeluxe_w.htm">Kona Dew Deluxe</a>) and a new camera (<a title="Nikon D80" href="http://www.nikon.com.au/productitem.php?pid=901-a80db46ea3">Nikon D80</a>). In both cases there were cheaper options available, even staying in the same broad requirements (a cheaper hybrid bike, or a cheaper DSLR), but I decided to pay for the best gear I could afford.</p>
<p>One of the problems with this attitude though, is that with some purchases it&#8217;s not the initial hardware that hurts. It&#8217;s the &#8220;Razor and Blades&#8221; scenario, but this time it&#8217;s a much larger scale.</p>
<p>Take, for example, the camera. When we got it, we paid a reasonable $1300 for the D80 with a 18-135mm lens included in a kit. But having a &#8220;real&#8221; camera, and starting to get more interested in photography, I&#8217;m now shopping around for accessories. First thing I hunted for was a 50mm f/1.8 lens. This was supplied by my partner as a birthday present, but the price tag was around $200 &#8230; a significant percentage of the initial purchase price of the camera. If I&#8217;d been after the higher-spec f/1.4 version of the lens, that would&#8217;ve been closer to $500!</p>
<p>A short while back I started to look at tripods, remote shutter releases and a good quality bag to carry all this stuff in. While you can get tripods very, very cheap in various places, I&#8217;ve looked at some and there is no way I would trust 1.5kg+ of camera and lens on them &#8230; In fact, I have a crappy tripod that I got from <a title="Zazz" href="http://zazz.com.au">Zazz </a>for about $25, and it&#8217;s so poor that the head doesn&#8217;t even sit level. On a flat, level floor, you need to adjust the legs to different heights so that the head of the tripod and the camera are level. No thanks. So now I&#8217;ve just spent $470 for a remote control ($50), bag $(120), tripod and head ($300). If you&#8217;re interested in what gear I&#8217;m using, check out the <a title="Camera Gear" href="http://blog.robotapple.com/camera-gear">Camera Gear</a> page.</p>
<p>This is just the camera hardware! Then we go back to the computer, where after several weeks of research and agonising, I caved in and bought a 23 inch <a title="Apple Cinema Display" href="http://www.apple.com/au/display">Apple Cinema Display</a>. That one really hurt the bank balance, but once I dropped it on my desk and took out the crappy 19 inch Viewsonic monitor that it replaced, it felt like the right decision. But now I&#8217;m looking for software to take me out of iPhoto &#8230; And I haven&#8217;t even started on the bike gear!</p>
<p>So beware! Always buy the best you can afford, I stick to that. But make sure you know what buying the best entails, now and in the future!</p>
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		<item>
		<title>The Rise and Rise of (red bull) Product Placement</title>
		<link>http://feeds.feedburner.com/~r/robotapple/~3/375749846/</link>
		<comments>http://blog.robotapple.com/2008/08/the-rise-and-rise-of-product-placement/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 01:30:38 +0000</pubDate>
		<dc:creator>Joe Robot</dc:creator>
		
		<category><![CDATA[Generic]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[movie]]></category>

		<category><![CDATA[product placement]]></category>

		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://blog.robotapple.com/?p=116</guid>
		<description><![CDATA[So I read on my local paper&#8217;s website that the 30 second TV spot is in trouble, and product placement is on the rise. I think the first half of the argument is a little premature, but there&#8217;s no doubt that product placement is becoming more and more prominent in film and television, at least [...]]]></description>
			<content:encoded><![CDATA[<p>So I read on my <a title="TV Advertising: could this be the end?" href="http://www.smh.com.au/news/articles/tv-advertising-could-this-be-the-end/2008/08/23/1219262614395.html">local paper&#8217;s website</a> that the 30 second TV spot is in trouble, and product placement is on the rise. I think the first half of the argument is a little premature, but there&#8217;s no doubt that product placement is becoming more and more prominent in film and television, at least that coming out of the big US machines. I&#8217;ve certainly started to notice it more and more in stuff that I&#8217;ve been watching, although it&#8217;s likely that that&#8217;s at least partially because my sensitivity to such things has been raised.</p>
<p>But surely it&#8217;s getting ridiculous when movie trailers start picking up the (sponsor&#8217;s) message and running with it. Have a look at the trailer for the latest Jim Carrey film, &#8220;<a title="Apple - Movie Trailers - Yes Man" href="http://www.apple.com/trailers/wb/yesman/">Yes Man</a>&#8220;. Seems to be all going fine until you get to about 1 minute in &#8230; even then it&#8217;s just dropped casually. Then about 10 seconds later, in case you missed the first one, RED BULL RED BULL RED BULL RED BULL. I mean, I get it, the movie industry wants more money, and they can get that from advertisers in the form of product placement. How else do you explain Apple usage in &#8220;Hollywood America&#8221; being exponentially larger than the regular USA? But sometimes it&#8217;s just ridiculous.</p>
<p>Now if you&#8217;ll excuse me, I&#8217;m thirsty &#8230;</p>
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		<item>
		<title>21 uploaded, 406 to go …</title>
		<link>http://feeds.feedburner.com/~r/robotapple/~3/374285627/</link>
		<comments>http://blog.robotapple.com/2008/08/21-uploaded-406-to-go/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 13:58:03 +0000</pubDate>
		<dc:creator />
		
		<category><![CDATA[Generic]]></category>

		<category><![CDATA[photography]]></category>

		<category><![CDATA[skiing]]></category>

		<guid isPermaLink="false">http://blog.robotapple.com/?p=111</guid>
		<description><![CDATA[One thing about your internet being capped &#8230; makes it much easier to focus on sorting through photos!
Whittled the 200-odd photos taken while skiing in July down to 21 shots uploaded to flickr. Check them out over there. The down side is that while I was sorting through iPhoto, I found another batch of photos [...]]]></description>
			<content:encoded><![CDATA[<p>One thing about your internet being capped &#8230; makes it much easier to focus on sorting through photos!</p>
<p>Whittled the 200-odd photos taken while skiing in July down to 21 shots uploaded to flickr. Check them out <a title="Charlotte Pass 2008 on flickr" href="http://www.flickr.com/photos/xeyr/sets/72157606945221475/">over there</a>. The down side is that while I was sorting through iPhoto, I found another batch of photos that need sorting, so my total didn&#8217;t go down quite as much as I was hoping. Still, 406 is a better number than 600.</p>
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		<feedburner:origLink>http://blog.robotapple.com/2008/08/21-uploaded-406-to-go/</feedburner:origLink></item>
		<item>
		<title>Photo crazy</title>
		<link>http://feeds.feedburner.com/~r/robotapple/~3/373792706/</link>
		<comments>http://blog.robotapple.com/2008/08/photo-crazy/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 10:42:48 +0000</pubDate>
		<dc:creator>Joe Robot</dc:creator>
		
		<category><![CDATA[Generic]]></category>

		<category><![CDATA[cherry blossom]]></category>

		<category><![CDATA[d80]]></category>

		<category><![CDATA[photography]]></category>

		<category><![CDATA[The Glen]]></category>

		<guid isPermaLink="false">http://blog.robotapple.com/?p=103</guid>
		<description><![CDATA[I&#8217;ve always been interested in photography. Not too interested, but a lazy interest in knowing the basics. Perhaps unsurprisingly, I also have an interest in the gear itself, so when my partner and I bought a digital SLR last year, we decided to get the Nikon D80
The good, and bad, thing about having a good [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve always been interested in photography. Not <em>too</em> interested, but a lazy interest in knowing the basics. Perhaps unsurprisingly, I also have an interest in the gear itself, so when my partner and I bought a digital SLR last year, we decided to get the Nikon D80</p>
<p>The good, and bad, thing about having a good camera is that you feel the need to justify the large sums of money spent on it by taking a lot of photos. Although I enjoy taking photos, I&#8217;m typically not the type of person to photographically record every major event, simply because I hate being <em>that guy</em> who wanders around at a party taking photos, not having a party. As a result, my photos tend towards landscapes and places, rather than people. What it also means is that when I do take the camera out, I take a LOT of photos.</p>
<p>Coming back from a recent ski trip, the camera had 250-odd photos on it. Not bad given that it was one day of photos in a place where, trust me, I&#8217;ve taken a lot of photos in the past. And then this past weekend was up at my parents&#8217; property (&#8221;The Glen&#8221;) in the Hunter Valley (just north of Sydney), which netted another 266 photos. Combine that with some other, smaller &#8220;rolls&#8221; and my &#8220;Current Working&#8221; set - being all the photos I need to filter through, clean up and upload - is sitting at around 600 now.</p>
<p>Of course, that will filter down to something like 30-40 shots that make it up to my flickr page, but that&#8217;s a lot of culling to do! And on that note, I&#8217;ve got some photo tweaking to do - expect some serious picspam in a post soon!</p>
<p>For now, here are four shots that I uploaded quickly, just so it felt like I got something done.</p>
<div class="wp-caption alignleft" style="width: 250px"><a href="http://www.flickr.com/photos/xeyr/2792146380/"><img title="Bee and Cherry Blossom 1" src="http://farm4.static.flickr.com/3116/2792146380_c8c490ce23_m.jpg" alt="Bee and Cherry Blossom 1" width="240" height="161" /></a><p class="wp-caption-text">Bee and Cherry Blossom 1</p></div>
<div class="wp-caption alignright" style="width: 250px"><a href="http://www.flickr.com/photos/xeyr/2792147150/"><img title="Bee and Cherry Blossom 2" src="http://farm4.static.flickr.com/3132/2792147150_bb83538860_m.jpg" alt="Bee and Cherry Blossom 2" width="240" height="161" /></a><p class="wp-caption-text">Bee and Cherry Blossom 2</p></div>
<div class="wp-caption alignleft" style="width: 250px"><a href="http://www.flickr.com/photos/xeyr/2791296809/"><img title="View From the House" src="http://farm4.static.flickr.com/3296/2791296809_00f8b222ff_m.jpg" alt="View From the House" width="240" height="161" /></a><p class="wp-caption-text">View From the House</p></div>
<div class="wp-caption alignright" style="width: 250px"><a href="http://www.flickr.com/photos/xeyr/2792148148/"><img title="Front Paddock" src="http://farm4.static.flickr.com/3255/2792148148_b3bec45e49_m.jpg" alt="Front Paddock" width="240" height="161" /></a><p class="wp-caption-text">Front Paddock</p></div>
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		<item>
		<title>RAMB, now iPhone/iPod touch friendly</title>
		<link>http://feeds.feedburner.com/~r/robotapple/~3/372337985/</link>
		<comments>http://blog.robotapple.com/2008/08/ramb-now-iphoneipod-touch-friendly/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 01:28:11 +0000</pubDate>
		<dc:creator />
		
		<category><![CDATA[Meta]]></category>

		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://blog.robotapple.com/?p=100</guid>
		<description><![CDATA[Okay, I haven&#8217;t even finished setting up the main theme for Robot Apple Monkey Blog, but thanks to WPtouch, I now have a very nice looking iPhone skin. Visit on MobileSafari and tell me what you think.
]]></description>
			<content:encoded><![CDATA[<p>Okay, I haven&#8217;t even finished setting up the main theme for Robot Apple Monkey Blog, but thanks to <a title="WPtouch" href="http://www.bravenewcode.com/wptouch/">WPtouch</a>, I now have a very nice looking iPhone skin. Visit on MobileSafari and tell me what you think.</p>
]]></content:encoded>
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		<item>
		<title>False economies …</title>
		<link>http://feeds.feedburner.com/~r/robotapple/~3/371748243/</link>
		<comments>http://blog.robotapple.com/2008/08/false-economies/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 00:00:10 +0000</pubDate>
		<dc:creator />
		
		<category><![CDATA[Pointless Bureaucracy Journal]]></category>

		<category><![CDATA[rant]]></category>

		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://blog.robotapple.com/?p=83</guid>
		<description><![CDATA[Pointless Bureaucracy Journal
Okay, so one of the &#8220;perks&#8221; of my job is that I&#8217;m attached to an SLA that supports a lot of the uni&#8217;s clerical staff. This is basically the textbook definition of public service cubicle monkey.
I went up there to roll over an ANCIENT computer. Standard policy is just to roll over the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Pointless Bureaucracy Journal</strong></p>
<p>Okay, so one of the &#8220;perks&#8221; of my job is that I&#8217;m attached to an SLA that supports a lot of the uni&#8217;s clerical staff. This is basically the textbook definition of public service cubicle monkey.</p>
<p>I went up there to roll over an ANCIENT computer. Standard policy is just to roll over the computer itself, leave all other peripherals the same. This old machine we&#8217;re taking had a PS2 keyboard. Yeah, old school. So we needed to find a USB keyboard. We don&#8217;t have any spares in our stores, so we scrounged and stole a keyboard off an old PowerMac G4. Obviously, Mac keyboard + windows machine doesn&#8217;t appeal, and thus begins a discussion on supplying a keyboard.</p>
<p>Seriously, we had a 30 minute &#8220;discussion&#8221;, involving 1 IT and 3 bureaucrats about getting a USB keyboard, whether IT took a previous USB keyboard that should&#8217;ve been there, if there were any spare USB keyboards in the department, roaming around and searching&#8230; All because they didn&#8217;t want to buy one.</p>
<p>Let&#8217;s think about this. Just MY hourly wage for 30 minutes would buy a keyboard and still leave change for lunch. Now put in the salaries of everyone else. Suddenly we&#8217;re talking <a title="Optimus Maximus keyboard ... seriously!" href="http://www.artlebedev.com/everything/optimus/">Optimus Maximus keyboard</a> ranges, seriously.</p>
<p>Focus on the big picture people &#8230; fiscal efficiency is NOT acheieved with keyboards, forms and cheap teabags.</p>
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		<title>Warhammer Online: really closed beta</title>
		<link>http://feeds.feedburner.com/~r/robotapple/~3/369713033/</link>
		<comments>http://blog.robotapple.com/2008/08/warhammer-online-really-closed-beta/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 06:25:01 +0000</pubDate>
		<dc:creator />
		
		<category><![CDATA[Gaming]]></category>

		<category><![CDATA[beta]]></category>

		<category><![CDATA[ea mythic]]></category>

		<category><![CDATA[rant]]></category>

		<category><![CDATA[warhammer]]></category>

		<guid isPermaLink="false">http://blog.robotapple.com/?p=81</guid>
		<description><![CDATA[So, a lovely friend threw me a code for the Warhammer Online closed beta, once it kicked off in Australia. Unfortunately, the download took several days to complete, not aided by the fact that it clocked in at a whopping 9.4GB, so it had to be largely downloaded during my off-peak period to avoid capping [...]]]></description>
			<content:encoded><![CDATA[<p>So, a <a href="http://nyxcreations.wordpress.com/">lovely friend</a> threw me a code for the Warhammer Online closed beta, once it kicked off in Australia. Unfortunately, the download took several days to complete, not aided by the fact that it clocked in at a whopping 9.4GB, so it had to be largely downloaded during my off-peak period to avoid capping (see <a href="http://blog.robotapple.com/2008/08/itunes-broadband-fail/">previous rant</a>). I also have the fact that I&#8217;m running on Mac OS X at home, so for me to play I need to reboot into Windows. Not hard, and I&#8217;m all set up for it, but it requires me to actively disconnect from everything I&#8217;m doing, so takes that much more effort.</p>
<p>Long story short, I&#8217;ve only managed to get in to the game for about an hour so far, and this weekend the Closed Beta makes way for the &#8220;Preview weekend&#8221;, followed by the &#8220;Open Beta.&#8221; Of course, I&#8217;ll be in both, but it seems like I&#8217;ve missed a large part of the beta program. Oh well, it happens.</p>
<p>Today, thanks to a delightful ear infection, I&#8217;m at home, so have some free time to have a look around. I decided to try and read up, see what the already active Beta Community was saying, only to be met with the following message:</p>
<blockquote><p>Collectors Edition and Australian Beta Testers do not have a forum. Please use in game bug, feedback, and appeals tools.</p></blockquote>
<p>Well that sucks. I can&#8217;t quite understand what the reasoning is behind that, but it seems to be a really good way to annoy people that are beta testing your product for you. Thankfully, there are a few good unofficial forums around, that have very large populations, including many beta testers and even some developers, and since the NDA has now been lifted, free discussion can be had.</p>
<p>Still, seems like a fairly poor move on the part of EA Mythic for no real discernable reason.</p>
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		<title>iTunes + movies + Australian broadband = fail</title>
		<link>http://feeds.feedburner.com/~r/robotapple/~3/364840588/</link>
		<comments>http://blog.robotapple.com/2008/08/itunes-broadband-fail/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 14:37:43 +0000</pubDate>
		<dc:creator>Joe Robot</dc:creator>
		
		<category><![CDATA[Apple]]></category>

		<category><![CDATA[Tech]]></category>

		<category><![CDATA[apple]]></category>

		<category><![CDATA[broadband]]></category>

		<category><![CDATA[isp]]></category>

		<category><![CDATA[itunes]]></category>

		<category><![CDATA[movies]]></category>

		<category><![CDATA[rant]]></category>

		<guid isPermaLink="false">http://blog.robotapple.com/?p=74</guid>
		<description><![CDATA[Today Apple announced the availability of movies, for purchase and rental, on the iTunes store. As is to be expected, I have a few issues with this.
Like the TV shows, which were announced earlier this year, there&#8217;s a significant price disparity between the iTunes prices and dvd prices. Or rather, there isn&#8217;t. The purchase prices [...]]]></description>
			<content:encoded><![CDATA[<p>Today Apple <a title="Apple announces availability of movies on iTunes in Australia" href="http://www.apple.com/pr/library/2008/08/14itunes.html">announced</a> the availability of movies, for purchase and rental, on the iTunes store. As is to be expected, I have a few issues with this.</p>
<p>Like the TV shows, which were announced earlier this year, there&#8217;s a significant price disparity between the iTunes prices and dvd prices. Or rather, there isn&#8217;t. The purchase prices for movies on the iTunes store are $10 for &#8220;catalog&#8221;, $17.99 for &#8220;recent&#8221; and $24.99 for &#8220;new&#8221; releases. Obviously these are just guidlines, since <a title="Star Trek: Generations on the iTunes Store" href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewMovie?id=210534030&amp;s=143460">Star Trek: Generations</a>, which I would definitely consider &#8220;catalog&#8221; is $12.99. That&#8217;s better than all the other Star Trek movies though, which for some reason are &#8220;recent&#8221;, and thus $17.99. All of the Star Trek movies can be picked up for around $20 each in a shop, on a physical medium, in a plastic box, shipped from a warehouse. If you <a title="Star Trek movie box set on Chaos.com" href="http://chaos.com/product/star_trek_ix_645735_212624.html">buy them all at once</a>, they come down to $15 each. Yes, I&#8217;m aware that there are costs associated with digital distribution, not least of all the bandwidth required, but these movies should be <em>significantly</em> cheaper than their dvd counterparts. I suspect that a large portion of the blame for this lies with the big bad movie studios, who can&#8217;t seem to see beyond their short-sighted quarterly earnings reports, but I wouldn&#8217;t put it past Apple to put all the blame on the studios while not being overly aggressive in driving those prices down.</p>
<p>But that&#8217;s just the start of the financial pain train &#8230;</p>
<p>Take my aforementioned example of Star Trek: Generations. That comes in at 1h 57min 54sec (thanks iTunes). This translates to 1.39GB. That&#8217;s really not that bad, given how cheap storage is and such. But comparing that to the download limits on some typical broadband plans in Australia and it doesn&#8217;t look so good.</p>
<p>Say you buy or rent one movie per week. I presume that&#8217;s not an unreasonable target &#8230; You&#8217;re looking at close to 6GB per month, just on your iTunes movie habit, let alone the music purchases you&#8217;re supposed to be making, or any other internet usage. So let&#8217;s check what we have to spend with the ISPs to get that.</p>
<p>First up -this is going to seem comical, but please, bear with me - let&#8217;s have a look at Telstra.<br />
$40/month will get you ADSL, hobbled to 1500kbps download speed, and a <em>massive</em> 400MB (not a typo) of downloads per month. Wow.<br />
$70/month will get you the same blistering speed, but a 12GB limit, so we could rent and download <em>two</em> movies per week. Slow down!<br />
Of course you could get that 12GB limit for $10/month less &#8230; if you slowed down further to 256kbps download. On the plus side, at that speed, you wouldn&#8217;t be able to download more than two movies per week anyway, so your limit would be pretty safe.</p>
<p>So we&#8217;ll move to the other &#8220;big&#8221; player, Optus. Not that great either, with $50/month getting you 2GB or $70/month getting you 15GB. But with Optus you&#8217;re on full ADSL2+ speeds (or as close as the disclaimer will allow).</p>
<p>Since doing this for even just the major Australian ISPs will get boring fast, I&#8217;m going to skip to the ISP widely regarded as the best in $/GB terms - TPG. Ignoring off-peak limits (since I think the majority of people included in this example won&#8217;t, or at least shouldn&#8217;t have to, rent a movie at 3am) we need to spend $50/month to cover our target, and we actually get 18GB of peak downloads, which means a ridiculous three movies per week, plus a bonus movie per week in off-peak time if we&#8217;re so inclined.</p>
<p>Seriously - is this really how we are Building Australia&#8217;s Prosperity with our National Broadband Network? Okay, it&#8217;s not likely to happen via iTunes any time soon, but is 3 movie rentals per week really that odd? There&#8217;s a big problem with the iTunes store selling and renting movies, but this one isn&#8217;t Apple.</p>
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