Aug 27 2008

The Rise and Rise of (red bull) Product Placement

Category: GenericJoe Robot @ 11:30

So I read on my local paper’s website that the 30 second TV spot is in trouble, and product placement is on the rise. I think the first half of the argument is a little premature, but there’s no doubt that product placement is becoming more and more prominent in film and television, at least that coming out of the big US machines. I’ve certainly started to notice it more and more in stuff that I’ve been watching, although it’s likely that that’s at least partially because my sensitivity to such things has been raised.

But surely it’s getting ridiculous when movie trailers start picking up the (sponsor’s) message and running with it. Have a look at the trailer for the latest Jim Carrey film, “Yes Man“. Seems to be all going fine until you get to about 1 minute in … even then it’s just dropped casually. Then about 10 seconds later, in case you missed the first one, RED BULL RED BULL RED BULL RED BULL. I mean, I get it, the movie industry wants more money, and they can get that from advertisers in the form of product placement. How else do you explain Apple usage in “Hollywood America” being exponentially larger than the regular USA? But sometimes it’s just ridiculous.

Now if you’ll excuse me, I’m thirsty …

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Aug 22 2008

False economies …

Category: Pointless Bureaucracy Journal @ 10:00

Pointless Bureaucracy Journal

Okay, so one of the “perks” of my job is that I’m attached to an SLA that supports a lot of the uni’s clerical staff. This is basically the textbook definition of public service cubicle monkey.

I went up there to roll over an ANCIENT computer. Standard policy is just to roll over the computer itself, leave all other peripherals the same. This old machine we’re taking had a PS2 keyboard. Yeah, old school. So we needed to find a USB keyboard. We don’t have any spares in our stores, so we scrounged and stole a keyboard off an old PowerMac G4. Obviously, Mac keyboard + windows machine doesn’t appeal, and thus begins a discussion on supplying a keyboard.

Seriously, we had a 30 minute “discussion”, involving 1 IT and 3 bureaucrats about getting a USB keyboard, whether IT took a previous USB keyboard that should’ve been there, if there were any spare USB keyboards in the department, roaming around and searching… All because they didn’t want to buy one.

Let’s think about this. Just MY hourly wage for 30 minutes would buy a keyboard and still leave change for lunch. Now put in the salaries of everyone else. Suddenly we’re talking Optimus Maximus keyboard ranges, seriously.

Focus on the big picture people … fiscal efficiency is NOT acheieved with keyboards, forms and cheap teabags.

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Aug 20 2008

Warhammer Online: really closed beta

Category: Gaming @ 16:25

So, a lovely friend threw me a code for the Warhammer Online closed beta, once it kicked off in Australia. Unfortunately, the download took several days to complete, not aided by the fact that it clocked in at a whopping 9.4GB, so it had to be largely downloaded during my off-peak period to avoid capping (see previous rant). I also have the fact that I’m running on Mac OS X at home, so for me to play I need to reboot into Windows. Not hard, and I’m all set up for it, but it requires me to actively disconnect from everything I’m doing, so takes that much more effort.

Long story short, I’ve only managed to get in to the game for about an hour so far, and this weekend the Closed Beta makes way for the “Preview weekend”, followed by the “Open Beta.” Of course, I’ll be in both, but it seems like I’ve missed a large part of the beta program. Oh well, it happens.

Today, thanks to a delightful ear infection, I’m at home, so have some free time to have a look around. I decided to try and read up, see what the already active Beta Community was saying, only to be met with the following message:

Collectors Edition and Australian Beta Testers do not have a forum. Please use in game bug, feedback, and appeals tools.

Well that sucks. I can’t quite understand what the reasoning is behind that, but it seems to be a really good way to annoy people that are beta testing your product for you. Thankfully, there are a few good unofficial forums around, that have very large populations, including many beta testers and even some developers, and since the NDA has now been lifted, free discussion can be had.

Still, seems like a fairly poor move on the part of EA Mythic for no real discernable reason.

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Aug 15 2008

iTunes + movies + Australian broadband = fail

Category: Apple, TechJoe Robot @ 00:37

Today Apple announced the availability of movies, for purchase and rental, on the iTunes store. As is to be expected, I have a few issues with this.

Like the TV shows, which were announced earlier this year, there’s a significant price disparity between the iTunes prices and dvd prices. Or rather, there isn’t. The purchase prices for movies on the iTunes store are $10 for “catalog”, $17.99 for “recent” and $24.99 for “new” releases. Obviously these are just guidlines, since Star Trek: Generations, which I would definitely consider “catalog” is $12.99. That’s better than all the other Star Trek movies though, which for some reason are “recent”, and thus $17.99. All of the Star Trek movies can be picked up for around $20 each in a shop, on a physical medium, in a plastic box, shipped from a warehouse. If you buy them all at once, they come down to $15 each. Yes, I’m aware that there are costs associated with digital distribution, not least of all the bandwidth required, but these movies should be significantly cheaper than their dvd counterparts. I suspect that a large portion of the blame for this lies with the big bad movie studios, who can’t seem to see beyond their short-sighted quarterly earnings reports, but I wouldn’t put it past Apple to put all the blame on the studios while not being overly aggressive in driving those prices down.

But that’s just the start of the financial pain train …

Take my aforementioned example of Star Trek: Generations. That comes in at 1h 57min 54sec (thanks iTunes). This translates to 1.39GB. That’s really not that bad, given how cheap storage is and such. But comparing that to the download limits on some typical broadband plans in Australia and it doesn’t look so good.

Say you buy or rent one movie per week. I presume that’s not an unreasonable target … You’re looking at close to 6GB per month, just on your iTunes movie habit, let alone the music purchases you’re supposed to be making, or any other internet usage. So let’s check what we have to spend with the ISPs to get that.

First up -this is going to seem comical, but please, bear with me - let’s have a look at Telstra.
$40/month will get you ADSL, hobbled to 1500kbps download speed, and a massive 400MB (not a typo) of downloads per month. Wow.
$70/month will get you the same blistering speed, but a 12GB limit, so we could rent and download two movies per week. Slow down!
Of course you could get that 12GB limit for $10/month less … if you slowed down further to 256kbps download. On the plus side, at that speed, you wouldn’t be able to download more than two movies per week anyway, so your limit would be pretty safe.

So we’ll move to the other “big” player, Optus. Not that great either, with $50/month getting you 2GB or $70/month getting you 15GB. But with Optus you’re on full ADSL2+ speeds (or as close as the disclaimer will allow).

Since doing this for even just the major Australian ISPs will get boring fast, I’m going to skip to the ISP widely regarded as the best in $/GB terms - TPG. Ignoring off-peak limits (since I think the majority of people included in this example won’t, or at least shouldn’t have to, rent a movie at 3am) we need to spend $50/month to cover our target, and we actually get 18GB of peak downloads, which means a ridiculous three movies per week, plus a bonus movie per week in off-peak time if we’re so inclined.

Seriously - is this really how we are Building Australia’s Prosperity with our National Broadband Network? Okay, it’s not likely to happen via iTunes any time soon, but is 3 movie rentals per week really that odd? There’s a big problem with the iTunes store selling and renting movies, but this one isn’t Apple.

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Aug 08 2008

iPhone 3G … or MMS - not for you!

Category: Apple, TechJoe Robot @ 11:01

Okay, this one’s a little long, so perhaps grab yourself a drink and some popcorn before settling in. And as forewarned, there’s a bit of background to this story …

I’m (currently) an unapologetic Apple fanboi. This has escalated to the point where I am now actually working (IT Support) in an environment that is very heavily mac biased. I do all my home, travel and work computing on Apple hardware, even if I do occasionally boot it up into Windows to do specific tasks. This hasn’t always been the case - I started my computing life on an 8086, progressed through 286 and 386, then used several flavours of Apple / Macintosh during primary school (Where on the Apple ][e is Carmen Sandiego?) and then around the System 7 vs Windows 95 days I shifted, fairly solidly to the Windows camp. I became one of those horrible Windows people, and ranted against macs for a good few years. At about OS X 10.2 I started looking at the mac again, now older, somewhat wiser and much more appreciative of things like UNIX (okay, BSD) core underpinnings and so on. And I was starting to see the flaws in the Windows world. Over the last few years, as XP has continued to be what it was 6 years ago, and Vista has not proved to be the magic pill someone, somewhere was probably hoping it would be, I’ve become a fairly solid believer in the OS X camp.

Still, I try not to be a zealot about it to other people, and I recognise the flaws in OS X and the positives in Win XP (and even Vista). But there’s no doubt about my favoured choice, and there’s little doubt that I’m willing to cut Apple a fair bit of leeway with products and try them out even if they might not be quite what the Reality Distortion Field might suggest.

With that in mind, I was front of the queue at my local Optus store for the iPhone 3G when it was released here in Australia. I knew what I was getting myself into. I was sacrificing tactile feedback, I was getting a fairly ordinary camera, and I was losing MMS. I have an iPod Touch, so I understood about the keyboard, and I knew that wasn’t an issue. Assessing my usage of the camera and MMS on my Nokia E65, I was certain I could do without those 5-6 messages per year, especially since I could freely email things to people who were usually close enough to email access anyway.

Having now had the iPhone for a few weeks, I can safely say that although my typing has been far from perfect, the keyboard is a non-issue. It has reduced my walking emails and messages, which is not really the end of the world, but if I can spare my eyes, there’s no problem with the typing. There is occasionally a bit of lag on the keyboard, and it’s annoying, but it’s not much different to my Blackberry, where I could sometimes type out a full message only to have the BB not recognise any of the (physical) keystrokes anyway.

The shitty camera quality does and doesn’t annoy me. Photo-wise, don’t care. I mean, it would be nice if I could get slightly better photos of my friends doing stupid things indoors to make contact photos, but it’s hardly a big issue. I have a real camera for taking real photos. But on the flip side, who includes a 2MP camera these days? Other phones in this price bracket are pushing 5MP cameras with “brand name” lenses. Okay, sure, they have a sensor the size of a pinhead, but compared to the iPhone camera, they’re pretty impressive. Apple has always cultivated a reputation as pushing technology and taking things that have typically been done badly and drastically improving functionality and marketability. So including a sub-par camera on their “Jesus phone” really seems out of place. Not including the (software) ability to record video seems odd as well, although battery life / processor power arguments can at least balance upright precariously, if not actually stand up to much scrutiny. The fact that jailbroken iPhones can do (crap quality) video without pain begs an answer to why it was left out.

So anyway … shopping around for something to protect my precious shiny from scratches, and I find a silicon case that doesn’t look too horrid. Normally I’m very much a fan of either “invisible” protectors, or a sleeve of some sort that protects in-pocket, but keeps the look of the device clean. But this case didn’t look too bad, and looked very easy to slip on/off as vanity dictated. I like to have my impulses at least told to someone else before I act on them, and it would’ve been so great to shoot off an MMS to my other half, who was not in a position to check her email or wander down to the Apple Store. Fitting, that my first iPhone MMS frustration was in an Apple Store, shopping for my iPhone.

When you read the spec sheet, really, who cares about MMS? It’s not that great, it’s typically overpriced on the networks, and the email argument does actually hold a lot of water, at least in my situation. But then there are those few times when MMS is exactly what you want, and you start to think “Hang on, what reasoning is there for NOT including a standard mobile phone feature?”

Think of the programming involved … there’s already the functionality for SMS, and the functionality for email. MMS would seem to be a no-brainer. Okay, we’ve struck out programming. How about appeasing the mobile networks, something Apple would’ve had to do in some instances, since a mobile phone without network support isn’t that useful. But networks, in a pure price-per-byte argument, are charging far, far more for an MMS message, since they are often capped at 100kb or thereabouts. So network-appeasement seems rather unlikely too.

It’s incredibly implausible that this was an “accidental” omission, since I don’t believe that any company developing a mobile could get to version 2.0 of their mobile OS and not have come across the feature. Which means it was deliberate. Which is frustrating. I am still an Apple fanboi, but this is totally an example of the decisions that they make that seem to serve no basis in consumer reality, but also, and this is the worst bit, don’t seem to even have any “pushing the industry” reasoning driving it.

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